Associate Professor
Institute of Service Science
College of Technology Management
National Tsing Hua University

Publication Highlights

See all papers
The Elephant in the Room: Predictive Performance of PLS Models
Journal of Business Research
An outline of how predictive PLS methodology can strengthen theory-building research, with software tools to implement it.
The Central Role of Engagement in Online Communities
Information Systems Research
A framework that demonstrates what engagement is, where it comes from, and how it powerfully explains knowledge contribution and word of mouth.

Popular Courses

See all courses
Service Oriented Architecture
Creating high quality, reactive, responsive, cloud-based application architectures
Business Analytics Using Statistical Modeling
Analyzing complex business data using computational approaches